The July release for Much Finer is now live – we’ve been working tirelessly through the best Seattle summer (ever!) to get all the features in on time. While we may not be as tan as we’d like, we are really excited about how far the product has evolved this month.
Test Interactive Designs using Videos and Prototypes
Conducting experiments with static images works well for some design decisions, such as content layout and information hierarchy. However, it isn’t very useful for getting feedback on more complex interaction models. The July release changes this by adding support for two new types of designs: Hyperlinks and Embedded Videos.
Embedded Videos are short clips of your feature being used that have been uploaded to a video hosting service like YouTube or Vimeo. Simply copy & paste the embedded video code into Much Finer and we’ll show the videos to the panelists so they can see your features in action.
New Experiment for Icons and Logos
We are also introducing a second experiment type specifically for testing Icon and Logo designs. The experiment works just like the Design Concept test, except you can test up to 5 design concepts simultaneously. This makes it easy to get customer data early on in the design process to better understand how your customers will react to the concepts.
The biggest quality improvement we are releasing in July is dynamic sizing of the user panel. Much Finer will automatically increase the size of the your panel until we are confident the results are statistically valid, or until we are reasonably confident it is a tie.
This is a really good thing – it will improve the percentage of experiments that have a single clear winner from 56% to an estimated 75%, without raising the cost of each experiment. Over the coming months we will continue to adjust the algorithms and panel sizes to achieve our target of 80% clear wins
What’s Up Next?
While these features are available to all Much Finer customers today, we are still working through a few case studies with the new features, and we expect to post those results over the next couple weeks.
Unfortunately, there will be no August release. We are all going to be on vacation for the month of August, but we’ll be back in September, ready to rock and roll. The deep investment areas for us over the next couple months will be adding additional types of experiments to our suite, and deepening our analytical capabilities.
Have a great month, and we’ll see y'all in September!